Marisa Petriano
For over 20 years, Growth Architect Marisa Petriano has helped brands look beneath the surface to discover their next major growth opportunities. She’s passionate about diving deep into businesses to uncover the hidden potential others miss.
My Story
Marisa brings a rare versatility to her approach, built on a career navigating corporate complexity, managing the lean realities of high-growth startups, and setting agency clients up for success. Guided by her foundational roots in consumer packaged goods (CPG), she injects a customer-centric perspective into financial services. She’s skilled at working cross-organizationally within tech organizations to help teams translate complex technical features into human-centric narratives.
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This knack for storytelling drives impact across every stage of a company's evolution. Whether building a brand from scratch, as she did, establishing the foundation for Health Credit Services ahead of its acquisition by Ally Bank, or spearheading international market entries and product launches, Marisa delivers clarity and growth. Her recent leadership driving brand transformations at Sureify and SCOR Digital Solutions brings her career full circle from her early days in financial services at Bank of America.
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An active participant in the Fintech and InsurTech startup ecosystem, Marisa mentors with RevTech Labs (Charlotte) and served as a Plug and Play (Silicon Valley) corporate partner. She holds a dual MBA in International Marketing from the University of Valencia, Spain, and UNC Wilmington.